On Wednesday, July 28, J.D. Power and Associates awarded "Highest Overall Satisfaction for Home Sellers among National Full Service Real Estate Firms” to the Prudential Real Estate Network (PRERS) in J.D. Power and Associates' 2010 Home Buyer/Seller Study.
This marks the second time in three years that J.D. Power and Associates awarded PRERS this honor. The study found that Prudential performs particularly well in the marketing and agent factors and that Prudential is the only company to improve in home-seller satisfaction in 2010, compared with 2009.
PRERS Chairman Jim Mallozzi said the award speaks for the quality and consistency of the Prudential Real Estate Network. “Affiliate to affiliate, our sales professionals are the local-market experts who market and price homes right, while providing attentive service,” Mallozzi said.
Locally, PKC President, David Cooper was also quick to praise PKC agents. "It's so satisfying for our sales professionals' hard work and extra effort to be recognized with such an honor, not once, but twice," Cooper remarked. "I see the outstanding job that PKC agents do for their clients everyday," said Cooper. "Providing the highest level of customer service is a hallmark of Prudential real estate and it's something we should all be proud of, especially at times like this," he concluded.
Look for PRERS and PKC's marketing department to soon make promotional materials available, to help you get the word out about Prudential's 2009 ranking.
Prudential Real Estate Affiliates, Inc. received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2010 Home Buyer Seller StudySM. Study based on 3,096 total evaluations measuring 5 firms and measures opinions of individuals who sold a home between March 2009 and April 2010. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2010. Your experiences may vary. Visit jdpower.com.
New Television Campaign Highlights Prudential's "Evolution"
Prudential National is running a new advertising
campaign that highlights the company’s strength and leadership in today’s challenging
marketplace.
The centerpiece of the campaign is a set of two new television commercials, called “Evolution” and
“Headlines.” The "Evolution" spot (which can be viewed above) emphasizes Prudential’s leadership and innovation over its 135-year history, and commitment to always be there for customers. Read the complete
press release which outlines Prudential's overall ad campaign.
The spots, which are voiced by veteran actor Richard Thomas, began running on Sunday, June 13. Look for them on early morning shows, network news, prime-time syndicated shows, sports and targeted cable news and business channels.
You're Invited: Media Center Launch
You've asked for it and now it's here . . . Media Center, an easy-to-use marketing tool that allows you to create and send presentations, videos, flyers and other documents to clients. It also allows you to easily publish your creations to social media outlets. Locally, it has been noted as "one of the best tools (if not THE best tool) that Prudential National has launched". Join us for informational presentations about Media Center next week at the following locations:
Tuesday, August 3 at 9:00 am - 8101, BV, LW (8101 Large Conference Room)- Tuesday, August 3 at 1:30 pm - Plaza and PV/SL (PV/SL office)
- Wednesday, August 4 at 9:30 am - Platte County and Liberty (Platte office annex)
If you can't make it to the presentation held for your office, feel free to join us at another session. Any questions, contact Dena at
dnash@prukc.com or ext. 2305.
Gain a Competitive Edge with 451-HOME Webinars
Want to get the most out of your 451-HOME efforts? VoicePad, the company behind our 451-HOME program, is now scheduling training webinars every month for the rest of 2010, to teach you how 451-HOME can help you win against the competition.
These sessions will cover VoicePad basics, new features and some “best practice” ideas others have shared. Makes plans now to attend and reserve your spot today! The next VoicePad webinar sessions are listed below. Click on the one you'd like to attend and register:
Kansas City-Area Home Prices Will Start a Steady Rise this Fall
Prices of Kansas City-area homes are expected to fluctuate until fall, then begin a slow, steady rise.
That prediction led off the Kansas City Regional Association of Realtors’ monthly statistical report about the metro-area housing market. According to the report, prices of new homes will rise more quickly than those of existing homes because of declining new home inventory.
“Unemployment is (another) vital ingredient in the formula,” KCRAR said in a release, “and (the National Association of Realtors) has predicted a slight decrease in 2011, which will help sales and prices of existing homes.
Complete article.
Source: Rob Roberts, Kansas City Business Journal, Tuesday, July 20, 2010Prudential University August Calendar Now Available
Every month, PRERS holds Virtual Instructor-Led Training classes on PREA Center. These classes offer you a quality learning experience that you can access from the comfort of your own home or office. . .anywhere you have access to a telephone and high-speed internet. Stay educated about the latest in the industry and the company with these informative courses.
Click here to download the August
calendar of classes and make plans for the sessions you wish to attend.
2010 PKC FREE CE Class Schedule
One of best ways to ensure you are providing the best service to your clients, is to make sure you keep up with the latest developments and trends in the industry.
The Continuing Education series offered by PKC is a great way to stay up-to-date, so be sure to take advantage of it!
To register, call Elaine Cavener at ex. 1486 or by email
ecavener@prukc.com.
View the
course schedule for 2010, and find out how to register. Times and dates are subject to change, so check back for the most current schedule.
REALTOR® Tip #9
Can You Hear Me Now? - Communicate with your clients based on how they communicate with you. Be it by email, telephone, in-person, or carrier pigeon; people have their own preferred method of communication. Find out which one your clients like best and use that as the primary means of contact.
Source: REALTOR® Best Practices Tip Compilation from the 2010 Prudential Sales ConventionHome Buyer Tax Credit Expires – Opportunity Doesn’t
The Home Buyer Tax Credit proved to be a valuable stimulus to the troubled U.S. housing industry. . .Now, with both tax credit deadlines past, real estate professionals can help maintain the recent momentum by keeping buyers motivated. Truth is, the tax credit was one of many incentives to enter the market in the past two years—and several of those advantages still exist for qualified buyers.
Complete article
The PKC marketing department is in the process of creating an email which highlights the advantages of missing the tax credit and buying a home now. This is a strong message that you can send out to your prospective homebuyers.
Source: Margaret Kelly, RISMedia.com, Tuesday, July 27, 2010$12 MillionWorth of HOPE Left for Missouri Homebuyers
The Missouri Housing Development Commission has approximately $12 Million left to apply towards the HOPE program. Qualified Missouri families that purchase a home in 2010 are eligible for a HOPE incentive equaling the amount of the 2009 real estate tax bill associated with the property they purchased, up to a maximum of $1,250.
The home must be purchased by August 31, 2010, and the HOPE application must be received by MHDC by September 30, 2010.
Get complete details about the HOPE program by visiting the
Missouri Housing Development Commission website.
Order Your 2011 Wall Calendars and Desk Planners
It's time to get your orders in for both the 2011 wall calendar and 2011 desk planner. Both are great gifts for your clients and help keep you top of mind with them 365 days a year. The wall calendar features
beautiful photos of Kansas City landmarks and locations. The desk organizer can be personalized in foil lettering with both your name and the name of your client.
The order DEADLINE for the desk planners is Monday, August 9th and for the wall calendars it is Friday, August 13. Please make all payments to American City Calendars via check or credit card. If you have any questions please contact Brad Gattis at
bgattis@prukc.com or at ext. 8527. Download the order forms below for both the calendar and desk organizer.
Prudential Ranks Highest in Average Sales Price. . .So Does PKC!
Prudential Real Estate once again tops the real estate industry when it comes to average sales price. This claim is based on an analysis of transaction sides and sales volume data of the largest independently owned brokers in the U.S. for franchise networks recording at least 25,000 closed transaction sides in 2009, as reported in the 2010 Real Trends 500.
Locally, Prudential Kansas City Realty claims the #1 spot for average sales price among area real estate companies. According to the
Kansas City Business Journal's Book of Lists, the company's with the highest average sales price are:
- Prudential Kansas City Realty - $232,231
- Coldwell Banker Reilly & Sons - $227,721
- Re/Max First Realtors - $223,744
Download a printed version of the Prudential national flyer to share with your clients and potential home sellers.